DIGI Engage Live Broadcast
DIGI Engage Live Broadcast
DIGI Engage Live Broadcast
DIGI Engage was a community focused virtual event for young Australians working as creative changemakers in technology, social cohesion, and online safety, bringing together participants to address online hate speech and build digital resilience.
DIGI Engage was a community focused virtual event for young Australians working as creative changemakers in technology, social cohesion, and online safety, bringing together participants to address online hate speech and build digital resilience.
DIGI Engage was a community focused virtual event for young Australians working as creative changemakers in technology, social cohesion, and online safety, bringing together participants to address online hate speech and build digital resilience.
The identity needed to feel energetic and inviting enough to draw in a young, socially engaged audience, while still carrying the weight of a serious subject matter. It also needed to work across a wide range of formats, from a physical studio set to an online portal to social media, without losing consistency or energy along the way.
Taking on the role of art direction, I developed a fresh, colourful event identity designed to spark digital participation and engagement from the outset. The identity was built out into eyecatching assets across the online event portal, the studio set, participant packs, and event communications, giving the brand a consistent presence whether someone encountered it on screen or in person. To extend its reach further, the identity was animated for use in digital content and adapted into a social media campaign, helping build anticipation before the event, sustain engagement during it, and keep the conversation going afterwards.
The result was a cohesive, dynamic brand experience that carried through every platform and touchpoint, from the studio to the screen to participants' homes. It helped build anticipation ahead of the event, encouraged active interaction throughout, and gave DIGI Engage a unified identity across its full run.
The result was a cohesive, dynamic brand experience that carried through every platform and touchpoint, from the studio to the screen to participants' homes. It helped build anticipation ahead of the event, encouraged active interaction throughout, and gave DIGI Engage a unified identity across its full run.
The result was a cohesive, dynamic brand experience that carried through every platform and touchpoint, from the studio to the screen to participants' homes. It helped build anticipation ahead of the event, encouraged active interaction throughout, and gave DIGI Engage a unified identity across its full run.
