Client
DIGI
Project Type
Branding · Set Design · Motion Graphics
Branding · Set Design · Motion Graphics
DIGI Engage Live Broadcast
DIGI Engage Live Broadcast
DIGI Engage Live Broadcast
Objective
Develop a fresh, colourful identity for DIGI Engage, a community-focused virtual event for young Australians who were creative change-makers interested in technology, social cohesion and developing skills to address the online tolerance of hate speech and diversity. The creative direction was designed to inspire digital participation and engagement.
Develop a fresh, colourful identity for DIGI Engage, a community-focused virtual event for young Australians who were creative change-makers interested in technology, social cohesion and developing skills to address the online tolerance of hate speech and diversity. The creative direction was designed to inspire digital participation and engagement.
Approach
Created an energetic event identity to produce eye-catching assets which extended across the online portal, studio set, participant packs, and event communications. The identity was animated for use in digital content and extended into a social media campaign, ensuring strong engagement before, during, and after the event.
Created an energetic event identity to produce eye-catching assets which extended across the online portal, studio set, participant packs, and event communications. The identity was animated for use in digital content and extended into a social media campaign, ensuring strong engagement before, during, and after the event.
Result
Delivered a cohesive, dynamic brand experience that translated across platforms, boosting anticipation, encouraging interaction, and unifying the event from studio to screen to participants’ homes.
