Electronic Music Conference 2022
Electronic Music Conference 2022
Electronic Music Conference 2022
Objective
Refresh the brand identity for EMC: The Reboot, marking the return of the annual Electronic Music Conference. The identity needed to capture the energy of the music industry, re-engage audiences, and build excitement using the existing EMC logo.
Refresh the brand identity for EMC: The Reboot, marking the return of the annual Electronic Music Conference. The identity needed to capture the energy of the music industry, re-engage audiences, and build excitement using the existing EMC logo.
Approach
The creative was centred around kinetic, type-driven design using movement, rhythm, and repetition to create high-energy assets. A vibrant colour palette paired with a clean grid structure provided balance, allowing the visuals to feel electric while remaining polished and consistent.
The creative was centred around kinetic, type-driven design using movement, rhythm, and repetition to create high-energy assets. A vibrant colour palette paired with a clean grid structure provided balance, allowing the visuals to feel electric while remaining polished and consistent.
Result
Delivered a striking visual identity that reinvigorated EMC’s presence, generating excitement for its return and setting a confident tone for future editions of the conference.
