Electronic Music Conference 2022
Electronic Music Conference 2022
Electronic Music Conference 2022
EMC: The Reboot marked the return of the annual Electronic Music Conference after a break, with a mandate to refresh the brand identity while retaining the existing EMC logo as its anchor.
EMC: The Reboot marked the return of the annual Electronic Music Conference after a break, with a mandate to refresh the brand identity while retaining the existing EMC logo as its anchor.
EMC: The Reboot marked the return of the annual Electronic Music Conference after a break, with a mandate to refresh the brand identity while retaining the existing EMC logo as its anchor.
The identity needed to capture the energy of the electronic music industry and reconnect with its audience, all while working within the constraint of an existing logo. The challenge was building genuine excitement and momentum around the brand's return, but making sure it still had the essence of its previous branding known to past audiences.
I developed the creative to be centred around kinetic, type driven design, using movement, rhythm, and repetition to create assets with a strong sense of energy. A vibrant colour palette was paired with a clean grid structure, giving the visuals balance and consistency, so the identity felt electric without being chaotic.
The result was a dynamic visual identity that reinvigorated EMC's presence. A suite of assets and templates were designed for social campaigns and provided to the client for the promotion of the conference. Generating excitement around the its return and setting a confident tone for future events.
The result was a dynamic visual identity that reinvigorated EMC's presence. A suite of assets and templates were designed for social campaigns and provided to the client for the promotion of the conference. Generating excitement around the its return and setting a confident tone for future events.
The result was a dynamic visual identity that reinvigorated EMC's presence. A suite of assets and templates were designed for social campaigns and provided to the client for the promotion of the conference. Generating excitement around the its return and setting a confident tone for future events.
