Responsible for the creative direction, I owned the full creative response from initial concept through to roll out across multiple assets. This began with developing the visual direction and event branding, drawing a colour palette from the Mornington Peninsula's natural surroundings. From there, the concept extended across every touchpoint a guest would encounter, including menu styling, event signage, and interactive moments, along with additional experiential ideas for the event itself. I also designed a brochure for attendees and the event registration platform, so the brand carried through consistently from the first point of contact to the day itself. Finally, I art directed and laid out the pitch deck to be presented to Mack, bringing all of these elements together into a single cohesive considered experience for attendees. The result was a creative built across every format the client would see, not just a concept, but a demonstration of how that concept would show up in print, digital, and physical space.