Client

Mack Trucks

Project Type

Creative Direction · Print Design · Digital Design

Creative Direction · Print Design · Digital Design

Main Project Image

Mack Sales Conference 2024

Mack Sales Conference 2024

Mack Sales Conference 2024

Objective

Produce a creative pitch deck for the Mack Sales Conference 2024 that showcased an immersive, personalised brand experience.

Produce a creative pitch deck for the Mack Sales Conference 2024 that showcased an immersive, personalised brand experience.

Approach

Translated the Mack brand into a concept that balanced rustic charm with modern sophistication, tailored to the proposed Mornington Peninsula location. The visual direction combined branding, styling, and functional event elements, with a colour palette inspired by the local surroundings. Creative direction extended across key touchpoints including menu styling, event signage, and interactive moments, ensuring a cohesive brand presence throughout the guest experience.

Translated the Mack brand into a concept that balanced rustic charm with modern sophistication, tailored to the proposed Mornington Peninsula location. The visual direction combined branding, styling, and functional event elements, with a colour palette inspired by the local surroundings. Creative direction extended across key touchpoints including menu styling, event signage, and interactive moments, ensuring a cohesive brand presence throughout the guest experience.

Result

A compelling pitch deck was developed to bring the Mack brand to life across every detail, presenting a polished and considered vision for a memorable conference.

Large Project Gallery Image #1
Large Project Gallery Image #1
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Large Project Gallery Image #2
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
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Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #1

On the road to success

On the road to success

Designed for Mack Trucks’ annual sales conference, this brochure was created to celebrate the brand’s legacy, showcase key business achievements, and align teams around future opportunities. The challenge was to transform a large volume of corporate content into an engaging, publication that would resonate with a sales focused audience while reinforcing the strength of the Mack brand. Through a combination of bold typography, data-driven storytelling, and carefully structured layouts, the brochure transforms complex information into an engaging and accessible experience that celebrates the Mack brand while inspiring confidence in the road ahead.

Designed for Mack Trucks’ annual sales conference, this brochure was created to celebrate the brand’s legacy, showcase key business achievements, and align teams around future opportunities. The challenge was to transform a large volume of corporate content into an engaging, publication that would resonate with a sales focused audience while reinforcing the strength of the Mack brand. Through a combination of bold typography, data-driven storytelling, and carefully structured layouts, the brochure transforms complex information into an engaging and accessible experience that celebrates the Mack brand while inspiring confidence in the road ahead.